{"id":1774,"date":"2024-11-27T09:55:37","date_gmt":"2024-11-27T09:55:37","guid":{"rendered":"https:\/\/neraagency.com\/%d8%aa%d9%83%d9%86%d9%8a%d9%83%d8%a7%d9%84-%d8%b3%d9%8a%d9%88\/"},"modified":"2025-01-27T04:15:08","modified_gmt":"2025-01-27T04:15:08","slug":"technical-seo","status":"publish","type":"post","link":"https:\/\/neraagency.com\/en\/technical-seo\/","title":{"rendered":"Technical SEO"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-center kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;center&quot;,&quot;id&quot;:&quot;1774&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;35&quot;,&quot;title&quot;:&quot;Technical SEO&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 35px; height: 35px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 35px; height: 35px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 35px; height: 35px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 35px; height: 35px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 35px; height: 35px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 35px; height: 35px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 35px; height: 35px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 35px; height: 35px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 35px; height: 35px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 35px; height: 35px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 28px;\">\n            <span class=\"kksr-muted\">Rate this post<\/span>\n    <\/div>\n    <\/div>\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Table of Contents:<\/h2><nav><ul><li class=\"\"><a href=\"#\u062a\u0643\u0646\u064a\u0643\u0627\u0644-\u0633\u064a\u0648-\u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0627\u062a-\u0644\u062a\u062d\u0633\u064a\u0646-\u0645\u062d\u0631\u0643\u0627\u062a-\u0627\u0644\u0628\u062d\u062b-\u0628\u0634\u0643\u0644-\u0641\u0639\u0627\u0644\">Technical SEO: The Basics for Effective Search Engine Optimization<\/a><\/li><li class=\"\"><a href=\"#\u0645\u0627-\u0647\u0648-\u0627\u0644\u0633\u064a\u0648-\u0627\u0644\u062a\u0642\u0646\u064a\u061f\">What is Technical SEO?<\/a><\/li><li class=\"\"><a href=\"#on-page-seo-improving-on-site-elements\">On-Page SEO: Improving On-Site Elements<\/a><\/li><li class=\"\"><a href=\"#off-page-seo-building-links-and-boosting-site-credibility\">Off-Page SEO: Building Links and Boosting Site Credibility<\/a><\/li><li class=\"\"><a href=\"#seo-tools-what-are-the-essential-tools-that-can-be-used\">SEO Tools: What are the essential tools that can be used?<\/a><\/li><li class=\"\"><a href=\"#\u062c\u062f\u0648\u0644-\u0623\u062f\u0648\u0627\u062a-\u0648\u062a\u0637\u0628\u064a\u0642\u0627\u062a-\u0623\u0633\u0627\u0633\u064a\u0629-\u0644\u062a\u062d\u0633\u064a\u0646-\u062a\u0643\u0646\u064a\u0643\u0627\u0644-\u0633\u064a\u0648\">Table: Essential Tools and Applications for Improving Technical SEO<\/a><\/li><li class=\"\"><a href=\"#conclusion\">Conclusion:<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u062a\u0643\u0646\u064a\u0643\u0627\u0644-\u0633\u064a\u0648-\u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0627\u062a-\u0644\u062a\u062d\u0633\u064a\u0646-\u0645\u062d\u0631\u0643\u0627\u062a-\u0627\u0644\u0628\u062d\u062b-\u0628\u0634\u0643\u0644-\u0641\u0639\u0627\u0644\"><strong>Technical SEO: The Basics for Effective Search Engine Optimization<\/strong><\/h3>\n\n\n\n<p class=\"has-ast-global-color-8-color has-text-color\">In the world of Search Engine Optimization (SEO), <strong>Technical SEO<\/strong> is one of the fundamental factors that contribute to improving a website&#8217;s ranking on search engines like Google. It encompasses every technical aspect of a website that impacts search engines&#8217; ability to crawl and understand it correctly. Technical SEO includes a set of processes and standards that ensure the website operates efficiently from a technical perspective and complies with search engine requirements.<\/p>\n\n\n\n<p class=\"has-ast-global-color-8-color has-text-color\">In this article, we will cover the basics of <strong>Technical SEO<\/strong>, <strong>On-Page SEO<\/strong>, and <strong>Off-Page SEO<\/strong>, as well as explore some SEO tools that can help improve the overall performance of a website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u0645\u0627-\u0647\u0648-\u0627\u0644\u0633\u064a\u0648-\u0627\u0644\u062a\u0642\u0646\u064a\u061f\"><strong>What is Technical SEO?<\/strong><\/h3>\n\n\n\n<p class=\"has-ast-global-color-8-color has-text-color\">Technical SEO refers to a set of methods that help search engines effectively index and analyze a website. It focuses on aspects such as site loading speed, crawlability, site structure, optimizing robots.txt files, and implementing techniques like structured data (Schema Markup) to enhance website visibility in search results.<\/p>\n\n\n\n<p class=\"has-ast-global-color-8-color has-text-color\">One of the main goals of Technical SEO is to ensure that search engines like Google can properly crawl and organize the site&#8217;s content in their databases to appear in relevant search results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"on-page-seo-improving-on-site-elements\">On-Page SEO: Improving On-Site Elements<\/h3>\n\n\n\n<p class=\"has-ast-global-color-8-color has-text-color\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"870\" height=\"457\" src=\"https:\/\/neraagency.com\/wp-content\/uploads\/2024\/11\/unnamed-file.webp\" alt=\"Technical SEO\" class=\"wp-image-1710\" srcset=\"https:\/\/neraagency.com\/wp-content\/uploads\/2024\/11\/unnamed-file.webp 870w, https:\/\/neraagency.com\/wp-content\/uploads\/2024\/11\/unnamed-file-300x158.webp 300w, https:\/\/neraagency.com\/wp-content\/uploads\/2024\/11\/unnamed-file-768x403.webp 768w\" sizes=\"(max-width: 870px) 100vw, 870px\" \/><\/figure>\n\n\n\n<p class=\"has-ast-global-color-8-color has-text-color\"><strong>On-page SEO<\/strong> involves optimizing on-site elements that contribute to improving a website&#8217;s ranking on search engines. It includes refining text, titles, internal links, page loading speed, as well as optimizing images and media files.<\/p>\n\n\n\n<p class=\"has-ast-global-color-8-color has-text-color\"><strong>Key elements of on-page SEO include:<\/strong><\/p>\n\n\n\n<p class=\"has-ast-global-color-8-color has-text-color\"><strong>Title Optimization<\/strong>: Such as the <strong>page title<\/strong> (Title Tag) and <strong>meta description,<\/strong> which should include relevant keywords and be attractive to users.<\/p>\n\n\n\n<p class=\"has-ast-global-color-8-color has-text-color\"><strong>Internal Linking<\/strong>: Links that connect different pages within the website. This helps search engines understand the relationships between pages and makes crawling the site easier.<\/p>\n\n\n\n<p class=\"has-ast-global-color-8-color has-text-color\"><strong>Using Alt Text for Images<\/strong>: Allows search engines to better understand image content by adding appropriate descriptions and textual formats.<\/p>\n\n\n\n<p class=\"has-ast-global-color-8-color has-text-color\"><strong>Page Load Speed Optimization<\/strong>: Enhances user experience and aligns with the performance standards valued by search engines.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"off-page-seo-building-links-and-boosting-site-credibility\">Off-Page SEO: Building Links and Boosting Site Credibility<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/neraagency.com\/wp-content\/uploads\/2024\/11\/\u0627\u0644\u0631\u0648\u0627\u0628\u0637-\u0627\u0644\u062e\u0644\u0641\u064a\u0629-backlink-1.webp\" alt=\"\"\/><\/figure>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p class=\"has-ast-global-color-8-color has-text-color\"><strong>Off-Page SEO<\/strong> focuses on activities outside the website that influence its ranking on search engines. The primary component of off-page SEO is <strong>link building<\/strong>, which involves obtaining inbound links (backlinks) from other websites.<\/p>\n\n\n\n<p class=\"has-ast-global-color-8-color has-text-color\">Off-page SEO is crucial because it enhances the <strong>credibility<\/strong> and <strong>trustworthiness<\/strong> of a website in the eyes of search engines. Websites with a substantial number of high-quality backlinks are considered more reliable and tend to rank higher in search engine results.<\/p>\n\n\n\n<p class=\"has-ast-global-color-7-color has-text-color\"><strong>The main strategies of external SEO include:<\/strong><\/p>\n\n\n\n<p class=\"has-ast-global-color-8-color has-text-color\"><strong>Acquiring high-quality inbound links<\/strong>: By building relationships with trusted websites in the same field.<\/p>\n\n\n\n<p class=\"has-ast-global-color-8-color has-text-color\"><strong>Content marketing<\/strong>: Such as writing blog posts or videos on other websites (Guest Posts) that include links pointing to your site.<\/p>\n\n\n\n<p class=\"has-ast-global-color-8-color has-text-color\"><strong>Social media engagement<\/strong>: It enhances visibility and contributes to acquiring social signals that impact rankings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"seo-tools-what-are-the-essential-tools-that-can-be-used\">SEO Tools: What are the essential tools that can be used?<\/h3>\n\n\n\n<p class=\"has-ast-global-color-8-color has-text-color\">There are many tools that can assist in improving performance in <strong>technical SEO<\/strong>, <strong>on-page SEO<\/strong>, and <strong>off-page SEO<\/strong>. Here are some of the most notable tools:<\/p>\n\n\n\n<p class=\"has-ast-global-color-8-color has-text-color\"><strong>Google Search Console<\/strong>: Helps in diagnosing technical issues, analyzing site performance in search results, and identifying the keywords driving traffic<\/p>\n\n\n\n<p class=\"has-ast-global-color-8-color has-text-color\"><strong>Google Analytics<\/strong>: Allows you to track site traffic and analyze visitor behavior to identify improvement opportunities.<\/p>\n\n\n\n<p class=\"has-ast-global-color-8-color has-text-color\"><strong>Screaming Frog SEO Spider<\/strong>: A powerful crawling tool that helps discover technical issues on the site, such as broken links or missing pages.<\/p>\n\n\n\n<p class=\"has-ast-global-color-8-color has-text-color\"><strong>Ahrefs<\/strong>: An advanced tool for analyzing inbound links, competitors, and identifying opportunities for obtaining new links.<\/p>\n\n\n\n<p class=\"has-ast-global-color-8-color has-text-color\"><strong>Moz<\/strong>: Provides comprehensive SEO analysis tools such as rank tracking, link analysis, and checking on-page SEO errors.<\/p>\n\n\n\n<p class=\"has-ast-global-color-8-color has-text-color\"><strong>PageSpeed Insights<\/strong>: A Google tool for analyzing page load speed and providing recommendations for performance improvements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-ast-global-color-1-color has-text-color has-link-color wp-elements-0da04e11932916974cb7b0eac0955013\" id=\"\u062c\u062f\u0648\u0644-\u0623\u062f\u0648\u0627\u062a-\u0648\u062a\u0637\u0628\u064a\u0642\u0627\u062a-\u0623\u0633\u0627\u0633\u064a\u0629-\u0644\u062a\u062d\u0633\u064a\u0646-\u062a\u0643\u0646\u064a\u0643\u0627\u0644-\u0633\u064a\u0648\">Table: Essential Tools and Applications for Improving Technical SEO<\/h3>\n\n\n\n<figure>\n<table>\n<thead>\n<tr>\n<th>Technical SEO<\/th>\n<th>&nbsp;<\/th>\n<th>&nbsp;<\/th>\n<\/tr>\n<tr>\n<th>The Tool<\/th>\n<th>Details<\/th>\n<th>Its Use in SEO<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Google Search Console<\/strong><\/td>\n<td>\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"50608190-2830-49a4-896d-b0b30b348de3\" data-message-model-slug=\"gpt-4o-mini\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>A free tool from Google that provides detailed reports on website performance in search engines and errors that may affect crawling.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/td>\n<td>Used to analyze keyword performance and technical errors on the site, and improve crawlability<\/td>\n<\/tr>\n<tr>\n<td><strong>Google Analytics<\/strong><\/td>\n<td>A free tool that provides detailed analysis of visitor behavior and website traffic<\/td>\n<td>Helps track performance and analyze visitor behavior to identify strengths and weaknesses<\/td>\n<\/tr>\n<tr>\n<td><strong>Screaming Frog SEO Spider<\/strong><\/td>\n<td>A crawling tool that helps discover SEO issues such as broken links, duplicate pages, and other internal errors<\/td>\n<td>Used to analyze the site technically and address technical errors<\/td>\n<\/tr>\n<tr>\n<td><strong>Ahrefs<\/strong><\/td>\n<td>A powerful tool for analyzing inbound links and competition, providing comprehensive reports on external links pointing to your site<\/td>\n<td>Used to analyze inbound links, identify link-building opportunities, and recognize competitors<\/td>\n<\/tr>\n<tr>\n<td><strong>Moz<\/strong><\/td>\n<td>An analytical tool that allows you to track rankings, check for technical errors, and analyze inbound links<\/td>\n<td>Used to analyze both on-page and off-page SEO, and identify improvement opportunities through continuous tracking<\/td>\n<\/tr>\n<tr>\n<td><strong>PageSpeed Insights<\/strong><\/td>\n<td>A Google tool for measuring website load speed and providing recommendations to improve performance<\/td>\n<td>Used to improve website load speed on different devices, which impacts user experience and search engine rankings<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclusion<\/strong><strong>:<\/strong><\/h3>\n\n\n\n<p class=\"has-ast-global-color-8-color has-text-color\"><strong>echnical SEO<\/strong> is a crucial part of improving website rankings in search engine results, encompassing various practices that help enhance site structure and user experience. Through <strong>on-page<\/strong> and <strong>off-page SEO<\/strong>, any site can achieve improved rankings if technical factors are handled correctly. By using the appropriate <strong>SEO tools<\/strong>, data can be tracked and analyzed for continuous performance improvement. By following these fundamentals and focusing on <strong>technical SEO<\/strong>, you will be able to significantly improve your site and ensure better visibility in search results.<\/p>\n\n\n\n<p class=\"has-ast-global-color-8-color has-text-color\"><strong>Ways to Contact Us<\/strong><\/p>\n\n\n\n<p class=\"has-ast-global-color-0-color has-text-color has-link-color wp-elements-1a5788ae3d9e11603c0f73186c1e7205\">Through&nbsp;<a href=\"https:\/\/api.whatsapp.com\/send\/?phone=905528877885&amp;text&amp;type=phone_number&amp;app_absent=0\" rel=\"noopener\">WhatsApp&nbsp;  &nbsp;<\/a><a href=\"https:\/\/www.facebook.com\/neraagencytr?rdid=57U44lkqVClHuUXQ&amp;share_url=https%3A%2F%2Fwww.facebook.com%2Fshare%2F15EFu9R1De%2F\" rel=\"noopener\">Facebook<\/a> or <a href=\"https:\/\/www.instagram.com\/accounts\/login\/?next=https%3A%2F%2Fwww.instagram.com%2Fnera.agency.tr%2F%3Figsh%3DcXc2aTkxd283MHo2&amp;is_from_rle\" rel=\"noopener\">Instagram<\/a><\/p>\n\n\n\n<p 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[&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3123,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[29,1],"tags":[],"class_list":["post-1774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization-en","category-marketing"],"_links":{"self":[{"href":"https:\/\/neraagency.com\/en\/wp-json\/wp\/v2\/posts\/1774"}],"collection":[{"href":"https:\/\/neraagency.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neraagency.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neraagency.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/neraagency.com\/en\/wp-json\/wp\/v2\/comments?post=1774"}],"version-history":[{"count":0,"href":"https:\/\/neraagency.com\/en\/wp-json\/wp\/v2\/posts\/1774\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neraagency.com\/en\/wp-json\/wp\/v2\/media\/3123"}],"wp:attachment":[{"href":"https:\/\/neraagency.com\/en\/wp-json\/wp\/v2\/media?parent=1774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neraagency.com\/en\/wp-json\/wp\/v2\/categories?post=1774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neraagency.com\/en\/wp-json\/wp\/v2\/tags?post=1774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}