Ad Algorithms Have Changed… Is your Content Ready?
In the world of digital advertising, nothing is constant. Every year, social platforms release updates that change the rules of the game.
But 2025 brought major updates to ad algorithms, especially on Facebook and Instagram.
With these changes, the most important question for any brand or marketing agency has become: Ad algorithms have changed… Is your content ready?
At Nera Agency, we closely monitor these updates and build strategies for our clients that align with the requirements of the new algorithms. This article guides you through the fundamental changes and offers smart solutions to keep you at the forefront.
Key Changes in Facebook and Instagram Advertising Systems
Recent updates to Facebook and Instagram algorithms have made ads more precise, but also more demanding. Here are the key changes:
- Focus on quality over quantity: Algorithms now prefer ads that create genuine engagement rather than just wide reach.
- Priority for short video: Short visual content (like Reels) gets more support from the platform and is shown to more users.
- User experience consideration: Ads that annoy users or repeat messages excessively are penalized with reduced visibility.
- Precise targeting using AI: Platforms now understand user behavior more deeply, meaning any repetition or irrelevance in ads reduces their effectiveness.
At Nera, we completely reformulate campaigns whenever algorithms change, ensuring each ad serves its purpose efficiently and intelligently.
What are Algorithms Looking for Now?
Algorithms don’t think like humans, but they’re programmed to understand what humans like.
In 2025, ad algorithms are looking for specific elements:
- Scroll-stopping content: Videos or images that grab attention in the first few seconds.
- High video watch rate: Videos that are watched to the end are promoted.
- Engagement rate versus impressions: Ads that garner comments and shares are rewarded with wider reach.
- Consistency between text and image: Algorithms detect discrepancies between written text and visual content and reduce its value.
Ad algorithms have changed… Is your content ready?
This question is repeated daily in our meetings at Nera, and we build the answer by studying audience behavior and the content that catches their attention.
How to Adapt Content to Meet New Standards?
Adapting to algorithm changes doesn’t mean abandoning brand identity, but adjusting messages and content to reach audiences most effectively.
Here are practical steps we adopt at Nera:
- Writing concise and powerful text: The headline should spark curiosity, and the content should be direct.
- Clear and attractive visual design: No visual clutter. We use simple design elements, strong colors, and clear visual messages.
- Continuous A/B testing: We don’t settle for one design but test multiple versions of the same ad and adjust based on results.
- Incorporating storytelling: Even in a short ad, we ensure there’s a beginning, middle, and end.
In our campaigns, the question is always: Is this content ready for the algorithms? Because good content without technical alignment is no longer enough in 2025.
The Role of Short Video in Improving Ad Results
Short video is no longer just a trend, but has become the strongest element in digital advertising, especially after recent updates on Instagram and Facebook. Why?
- Instantly grabs attention: Users only need 3 seconds to decide whether to continue watching or not.
- Stimulates interaction: Short videos showing real people, stories, or immediate results achieve higher engagement rates.
- Algorithmically supported: Both Facebook and Instagram boost the visibility of Reels and short-form ads.
At Nera, we produce experimental short videos and then measure the results precisely.
We found that ads not exceeding 15 seconds currently perform best. That’s why we always ask the question: Ad algorithms have changed… is your content ready? Especially in a video-driven world.
In Summary: your Content either Adapts… Or Disappears
The change in algorithms is not a threat, but an opportunity. An opportunity to create more effective, more humane content that’s closer to the audience.
At Nera Agency, we don’t create random ads. We design precise campaigns that align with the latest updates of social platforms, relying on content that satisfies both algorithms and users simultaneously.
If you’re running ad campaigns or planning to start one, ask yourself honestly: Ad algorithms have changed… is your content ready? If you’re not sure, contact the Nera team to reformulate your strategy to suit the current phase.
In 2025, the rules of advertising on Facebook and Instagram changed, and algorithms became smarter and more selective.
Mass reach is no longer enough; platforms now prefer short, interactive, and precise content.
At Nera Agency, we help you adapt to these changes through content specifically designed to align with the algorithms.
From texts to videos, and from smart targeting to continuous analysis, we put every component in its right place.
Always remember: Ad algorithms have changed… is your content ready? If not, now is the right time to start.
